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Being a fashion blogger is not just about blogging and trying out new trends anymore, and blogger Julie Sariñana from Sincerely Jules knows that. The LA-based blogger and founder of personal style website Sincerely Jules has literally dreamed so big with her brand new fashion line that is now available at Nordstrom too (both online and in 80 Nordstrom bricks-and-mortar stores).
Having the chance to sell one’s products at Nordstrom is a huge accomplishment for anyone who has spent days and nights working so hard at a fashion line, and Julie Sariñana is so happy about the launch of her ‘Dream Big’ collection at Nordstrom that she’s organized two shopping events for those who live in California. The first one is to be held at Nordstrom Topanga at Canoga Park on Friday July 22th (oh, it’s tomorrow!), and the second one at Nordstrom the Grove in Los Angeles on Saturday, July 23d. Both the events will take place from 3 pm to 5 pm, and will feature a lot of treats and shopping.
As for those who live far from California and would like to have a look at the collection, the pieces arrive at Nordstrom’s online shop already this Monday, on July 25th. The collection, which is very eclectic and versatile, yet with a strong influence from Julie Sariñana’s personal signature style, already features a few must-haves that are quickly flying off the shelves.
Overall neutral yet with a few pops of red and vivid rose, the Dream Big by Sincerely Jules collection is all about looking and feeling fresh during the long and shiny summer days, with both cute dresses and boyfriend jeans and tees dominating the array. With prices that range from circa $50 to $200, the line-up’s overall style is ‘less is more’, as only a few bold prints and shredded effects have been used to revamp either some of the clean-cut T-shirts or most of the denim shorts.
Having been working in the industry for a while now, Julie Sariñana has developed a ‘fashionist sixth sense’ that hinted her this summer is all about unisex fashion, which led her and her team to design both mannish and uber-feminine pieces that could be easily mix-and-matched with each other. Although the cute off-shoulder tops, ribbed midi dresses and denim camisoles will undeniably look perfectly fine by themselves, those who like to dare with quirkier looks will surely have fun pairing them with the collection’s bomber jackets and boyfriend cropped denims.
All developed from the finest materials, the Dream Big by Sincerely Jules fashion line features pieces in various sizes, with the shipping being free on domestic orders.
Whether it’s called “microblading”, “eyebrow embroidery”, “microstroking”, “semi-permanent makeup”, “cosmetic tattooing”, “pigment embroidery” or “3D eyebrow embroidery”, it’s undeniable that this new technique is the new big thing in salon treatments and permanent makeup. When I first started seeing microblading before & after pictures popping up on the Internet, I didn’t really believe them. They were the definition of too good to be true! The before pictures looked a lot like the eyebrows I had seen in my day to day life as a makeup artist and eyebrow technician: sparse, uneven, short, or spaced too far apart. The afters? Perfect, natural looking, lush, symmetrical brows!
So What Is This 3D Eyebrow Embroidery Magic, Exactly?
3D eyebrow embroidery or microblading is a “permanent” makeup technique done with a tiny, angled blade made of a row of even tinier needles. The microblading blade is dipped in ink, and then lightly scraped across the skin in delicate strokes, mimicking hair. I put the word permanent in quotation marks because, while it is the technical term, it’s not apt.
Unlike eyebrow tattoos that often look unnatural and unappealing, eyebrow microblading lasts for 3 years at most, providing you with your dream naturally looking bushy eyebrows or any other shape your prefer. For women in their 30s or younger the microstroking will likely not last for more than a year.
Where Did It Come From?
At first the only person who seemed to be doing eyebrow microblading was a permanent makeup artist out of Vancouver, but soon the technique spread like wildfire throughout salons all over Canada and the US. It’s not surprising, not only because of realistic results, but also because of the semi-permanence.
As Marion Godwin, the owner of Pin Ups & Pompadours Salon in Whitby, Ontario, says “microblading is excellent for women with commitment issues!”
A few years ago an eyebrow embroidery session at one of the few salons offering microblading would have cost anywhere between $700 to $1200, but now that the treatment is more common you are much likelier to find it offered at a salon near your house for under $500. 3D eyebrow embroidering, from start to finish, takes about two hours, which includes the time it takes to design the eyebrow shape with a pencil, the time it takes to numb the skin, and the microstroking itself.
I was interested in microblading, both on a professional level and as a candidate. For many years I worked at a salon as an eyebrow stylist, which also meant allowing new hires to occasionally practice and learn on my own face. The mistakes of inexperienced waxers combined with a genetic lack of symmetry in my face lead to thin brows that were too far apart, with my right brow distinctly higher than my left. I had become very adept at filling in my brows, but the idea of being able to cut 5-10 minutes out of my makeup routine appealed.
Things to Keep in Mind: The Pros
If you are also interested in microblading, it’s important to be well informed! There are a lot of wonderful things about eyebrow embroidery. For example, short of eyebrow extensions (similar to lash extensions), eyebrow embroidery is the most natural-looking way of correcting sparse or uneven eyebrows, without the fear of losing hairs.
The semi-permanent makeup results last for up to 3 years, and very few touch-ups are needed. Because the results are not totally permanent, there is no need to worry about the changing eyebrow trends. One year you can have your brows microbladed to look fuller and thicker, and two years later you can have them microbladed to look thinner and sleeker.
Cons of Going for Eyebrow Microblading
However, there are also some risks associated with microblading. 3D eyebrow embroidery is done with a blade that cuts into the skin, and one session can require over 100 tiny cuts. If the person doing the microblading is not properly trained they could cut too deep or skip important sterilization steps, potentially causing an infection. That is the worst-case scenario with microblading, of course.
Slightly less dangerous, but still scary, is the possibility of the 3D eyebrow embroidery technician just not doing a good job, and giving you a wonky eyebrow shape.
There is also some pain and discomfort involved in the process, although most microblading technicians will use a lidocaine-based numbing cream like Zensa before doing the procedure. However, the numbing cream may not be completely effective for everyone, and some discomfort may still be felt.
You Have Your Work Cut Out For You, Too
Semi-permanent makeup must be taken care of as much as one would take care of a regular tattoo. The aftercare of cosmetic tattooing is intensive; for the first few days the microblading recipient cannot wear any makeup near or above the eyebrows, lest makeup get in and infect the microblading cuts. They must keep the brow area clean, and well moisturized.
Some cosmetic tattoo artists swear by Vaseline, since it creates a total barrier and prevents bacteria from getting in the cuts. Other microblading technicians prefer natural oils like grape seed oil or coconut oil, since they still allow the skin to breathe and will not pull ink away from the microbladed eyebrow the way Vaseline might. Either way, you must remember to re-apply your chosen microblading moisturizer/protector multiple times a day.
For 7 days after the pigment embroidery it is important to avoid swimming or sweating heavily, since exposure to too much water can cause the microbladed eyebrows to scab over, which will cause the cuts to heal unevenly resulting in patchy eyebrows.
How to Choose Your Microblading Technician?
The key to having an amazing 3D eyebrow embroidery experience is to do your research before choosing a technician, and making sure you are ready for the involved aftercare process. When you search for your permanent makeup technician, make sure to look at their Instagram or website gallery for microblading before and after pictures.
Make sure you like their personal style. Some cosmetic tattoo artists have a preference towards longer, bolder strokes, while another might prefer softer, shorter strokes. You might see one microblading gallery filled with precise, artificial looking eyebrows, while another will be filled with more natural looking eyebrows that will be a little messier. The beautiful thing about microblading is that there is no right or wrong style – it’s all up to personal preference.
However, if it seems like the microstroking was done very tightly that’s actually a concern. Some technicians know that very tight microblading strokes look better in the before & after pictures, and might attract more customers, but the truth is that they don’t heal well, and after 2-3 months the semi-permanent makeup will likely look blurry and muddy.
Important Questions to Ask Your Eyebrow Embroidery Technician
Once you have selected your eyebrow embroidery technician, either give her a call first or do an in-person consultation. During an in-person consultation, or even right before the microblading session itself, the microblading technician should fill in your eyebrows with a pencil, giving you an idea of the kind of shape you will end up with.
During the microblading consultation make sure to find out what kind of pigments she uses, and how often she replaces them. Some great permanent makeup pigment brands include the Nano, PCD, and Biotouch. These cosmetic tattoo pigments must be replaced on a yearly basis, lest they expire.
Next ask her how she sanitizes her blades and blade pens. The best answer would be that she doesn’t. A good microblading technician will use a brand new, disposable, sterile tool on every client.
The last question to ask is whether a touch-up is included, and after how long. While some cosmetic tattooing salons like to have their microblading clients come back after 3 weeks, waiting for 6 weeks is preferred.
Why is a Microblading Touch-up Necessary, Anyway?
After 6 weeks, the skin will have fully healed from the microblading. This means that a new layer of skin has grown over the eyebrow embroidery pigment, so it will become anywhere from 30% to 70% lighter.
Many people leave their first microblading appointment worried that their eyebrows are too dark, however by the time their skin has healed the color should be perfect, or maybe even too light.
In some cases the body totally absorbs the ink, and the semi-permanent tattoo totally disappears. In other cases, because of a variety of factors, including body chemistry, medication, or sun exposure, the pigment embroidery might even change color.
The touch-up is an opportunity for the microblading technician to fix any of the changes that may have occurred. And before you ask, yes, even changed ink color can be corrected! It’s also an opportunity for your permanent makeup artist to make any small corrections or changes to the shape.
A lot of the time, during the first appointment microblading clients will be nervous about their brows becoming too dark or heavy, only to completely change their mind 6 weeks later and request stronger looking-brows.
And As For Me?
So as you may have guessed, I went through with the process. I’m thrilled with my new eyebrows right now! They’re even and natural looking. Now let’s just hope I don’t get lazy with my aftercare, and lose all the hard work of my microblading technician.
It has been quite a busy year for Victoria’s Secret Angel Elsa Hosk, who has fronted many fashion campaigns so far, such as those of Victoria’s Secret Swimwear and Free People. Unstoppable indeed, the blonde beauty is now fronting Reformation’s fall 2016 bridal collection lookbook too, wearing eclectic and dreamy bridal dresses.
The Reformation fall 2016 bridal line-up could be regarded as the label’s largest bridal collection created so far, as it takes you from the aisle to the wedding reception and, if the party goes wild, to the dance floor as well. With more and more soon-to-be brides changing their wedding dress right after the ceremony, Reformation is translating this trend to an incredible amount of timeless staples that will at least persuade the bridesmaids (if not the brides) to agree with what to wear during the ceremony.
Aside from the white classics, the collection features a few solid-colored red and yellow pieces too, the modernity of which is however incomparable to that of the newest, iconic off-white two-piece staple. The overall collection’s attitude mixes Reformation’s signature boho-chic vibes with some of this year’s hottest bridal trends, such as cut-outs shaped on the shoulders and plunging slits either on the fronts or sides.
There’s even a Nineties-inspired mini slip-dress that flawlessly subverts all the wedding traditions and already is an absolute must-have. The slip-dress, which comes in a longer version too, is made using safe dyes that are devoid of chemicals, meaning that neither those who worked on the dressed, nor the ones that will actually wear it are going to be exposed to toxic materials. Speaking of sustainable fashion!
Other proposals include bridesmaid dresses in off-the-shoulder, modern princess-like backless silhouettes with ruches embellishments and imposing goddess-like wrap-dresses that will make any wedding unforgettable for sure. As for the adornments, aside from the ruches and pleats, the collection uses some floral lace embroideries too, the ethereal results of which could be perfectly matched with the bridesmaid dresses decorated with pastel printed floral patterns.
Shot by photographer Olivia Malone, Elsa Hosk seems to perfectly embody the collection’s solemn and jocose spirit, blissfully sporting both the brides and bridesmaid proposals as if we were invited to her own wedding reception. She will likely help the more skeptic ones to ultimately go for a “second wedding dresses for post-nuptial partying” too, which is, surprisingly, extremely affordable too.
With dresses starting at $198 and reaching $588, this Reformation fall 2016 bridal collection not only will let those who have a budget of $500 breathe a sigh of relief, but will allow those who happen to have a bigger budget to actually purchase a second, yet equally unique, wedding dress.
The collection is now available at thereformation.com and in Reformation stores in Los Angeles, Soho and New York.
Being Schiaparelli’s newly appointed creative director and having to create the fashion house’s couture collections doesn’t seem like an easy task at all. For the Schiaparelli Couture fall/winter 2016-17 collection, which is Bertrand Guyon’s third take on couture fashion since arriving at Schiaparelli in April last year, the designer tried something new, with both Elsa Schiaparelli’s and his own takes on fashion being at the core of the entire line-up.
To make things ‘easier’, he chose a motif that is a hard one to explore for sure, but would allow anyone’s creative stream of consciousness to run wild in the world of fashion: Elsa Schiaparelli’s Circus collection.
Born at the end of the Nineteenth century, Elsa Schiaparelli could be regarded as one of the most eclectic and whimsical minds of the fashion industry, with her signature surrealistic and outrageous take on fashion that is yet to be righteously outdone. Showcased in 1939, Elsa’s Circus collection is still remembered as one of the darkest and most evoking line-ups the designer has ever created, with trompe l’oeil sweaters and sinister patterns dominating the scene.
The collection surely had a strong impact on both fashion and society, and has it sort of responded to the unavoidable threats Europe (and the entire world) was about to experience.
In the same way, we could righteously assume Guyon is also trying to reveal something about his perception of a society that has never stopped being at war since the very beginning of the XXI century. He seems, however, also to be celebrating the same society, reminding us that there is always something good to be glad about in this world.
Although predominantly dark-toned, the collection alternates rich blacks with Schiaparelli vibrant pinks and golden cascades of fabrics, interrupting thus the Circus collection’s darker undertones with something more cheerful.
The cuts and lines intertwine similar motifs, at times bringing in opulent, exaggerated structured lines, and at times wrapping the bodies with modern goddess-like pieces that infuse the entire line-up with moments of pure femininity.
As the collection draws to a close, we see Guyon play more and more with pastel colors and even playful refinements, as if leaving a positive and encouraging message was all he wanted to do.
The Schiaparelli Couture fall 2016 line-up could, in fact, be divided into three main sections, with the first darker part and the last more delicate one undeniably being the ones where he dared the most. In the middle, between the most Schiaparelli-inspired section and the most Guyon-approved one, there’s an appealing array of pieces that combine both the designers’ signature motifs, with retro patterns coming paired with more modern cuts and youthful lines.
Whether Guyon will keep on drawing inspiration from Schiaparelli’s unique designs is unknown. What we do know for sure, however, is that as long as he keeps on infusing his collections with poetic and metaphorically surrealistic patterns, Elsa’s legacy is preserved for sure.
Inspired by the Iron Lady (La Dame de Fer in French), a.k.a. the Eiffel Tower, the Dior Skyline fall 2016 makeup collection aims at turning you into the ultimate seductress of the upcoming season. Comprising mesmerizing eyeshadow palettes, cheek and lip products, the long-awaited collection is set to hit the international market later in August, 2016, when you’ll finally be able to purchase your favorites from Nordstrom, Sephora, Harrods and other major department stores.
The collection strives to give your face that majestic play of light and shadow, creating a kind of enigmatic beauty that’s truly obsessive. While the complexion is kept natural and clear, all the focus centers on the edgy lip makeup and the heavily accentuated eyes without looking overwhelming. It’s the highly coveted look Peter Philips created for the Dior fall 2016 runway show.
This is what you get in the Dior Skyline fall 2016 makeup line:
Dior Diorblush Light & Contour Sculpting Stick Duo ($44.00)
This innovative sculpting stick duo features a matte contouring shade on one hand and a shimmering softer color on the other one that is perfect for highlighting. While with the contouring color you can sculpt your facial structure, with the help of the modern strobing techniques you can give that irresistible glow to the high points of your face.
• 001 Soft – light colors
• 002 Medium – mid tones
• 003 Intense – dark shades
Dior Diorskin Nude Air Luminizer
This universally flattering shining powder will brighten up your face even more, serving as the best finishing touch to your flawless complexion achieved with the help of the brand’s Diorskin Forever foundation.
Dior Fix It Color 2-in-1 Prime & Correct Face-Eyes-Lips ($36.00)
This 2-in-1 stick is a multitasking concealer inspired by the backstage beauty techniques Dior’s makeup artist applies. It serves as a lip primer creating the perfect base for your lipstick application, as well as comes to act as a skin perfector concealing under-eye dark circles, blemishes and other small skin imperfections. The product is available in four colors each boasting a special feature:
• 100 Bleu – a light blue color that masks yellowness, removes signs of fatigue and brightens up the skin
• 200 Abricot – a soft peach color that conceals under-eye dark circles and dull complexion
• 300 Jaune – a light yellow color that hides vascular mesh
• 400 Vert – a pastel green color that neutralizes skin redness
Dior Flash Luminizer ($38.00)
Obviously, creating your dream flawless complexion is the primary focus of the Dior Skyline fall 2016 makeup line, as it offers so many innovative products for diminishing signs of fatigue and illuminating your skin instantly. This illuminating concealer is another must-have product if you want to mask minor skin problems, such as dark circles and blemishes, and boost the fresh, radiant look of your face.
Apply the product before or after the foundation, on the high points of your face – the chin, the nose bridge, the cheekbones, the forehead and the nose wings. It’s advised to use a color that is one tone lighter than your foundation. The product is available in four shades to match every skin tone out there.
Dior Skyline 5 Couleurs Palette ($63.00)
Peter Philips has created two fall-ready eyeshadow palettes for the new season, one of which creates timeless soft earth eye looks, while the other one is all about balancing the warmness of browns with touches of plum and pink. The Eiffel Tower inspired lace patterns embossed on the eyeshadows are an added bonus as you purchase these exclusive palettes.
• 506 Parisian Sky – light sky blue, soft metallic grey, beige and brown tones
• 806 Capital of Light – deep plum, soft pink, beige and brown shades
In case you crave more eyeshadow colors from Dior, here you have six highly saturated hues with matte, metallic, silky and glittery finishes, inspired by the fabric textures the brand has used in its fall collection.
Gone are the days when all the focus was placed on those long, perfectly curled eyelashes, as Peter Philips suggests bringing out the best in your powerful eyebrows using this brow product. This creamy eyebrow pencil comes to give you on-fleek eyebrows in an instance, also acting as a fixing wax.
• 001 Blonde
• 002 Soft Brown
• 003 Dark Brown
Dior Addict Lipstick ($35.00)
For the lips, the Dior Skyline collection offers three new lipstick shades with a soft sheer texture, the brown color out of which will help you emulate the models’ beauty looks from the fall 2016 runway show.
• 951 Too Much – vivid violet
• 927 Sophisticated – bright fuchsia
• 777 Sensational – deep brown with a copper tint
Dior Addict Gloss ($30.00)
Fans of Dior’s Addict lip-glosses will be happy to discover three new shades, perfect for wearing on the naked lips or for layering with other lipstick colors.
• 041 Gorgeous – peach
• 339 Famous – copper
• 929 Scandalous – transparent with holographic shimmering particles
Dior Le Vernis ($27.00)
The new formula of the iconic Dior Le Vernis nail polish features a special gel effect, which provides a rich color payoff with a single application. The brand-new autumnal colors are timeless and versatile shades you definitely don’t want to miss!
Is there anything cooler than Willow Smith wearing a pair of Chanel sunglasses? Judging from the first ever Willow Smith x Chanel eyewear campaign for fall 2016, well, we have to say there isn’t!
Daughter of Will and sister to Jaden Smith (who is so far one of the most innovative fashion icons ever), Willow Smith has finally landed her first ever Chanel campaign, officially becoming one of Karl Lagerfeld’s most eclectic muses.
“A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of CHANEL muses… Swathed in jewels from the Fall-Winter 2016/17 Ready-to-Wear collection, she breathes new energy into the world of Chanel eyewear,” said the brand’s headquarters in a press release.
Lagerfeld formally invited Willow to join Chanel’s crew back in March, leaving many thrilled and enthusiastic about such a choice.
As for the Chanel fall 2016 eyewear campaign in and of itself, get ready for the perfect match between Chanel’s signature classic lines and Willow Smith’s edgy and fresh personality. Energetic and youthful, the campaign shows 15-year-old Smith (who besides being Chanel’s brand ambassador is a singer) wearing a pair of oversized sunglasses and various different eyewear frames, paired with a wide belt worn as a chocker and dark, matte lipstick.
The campaign features two short videos as well, in which Willow dances rhythmically showing off both the Chanel AW 2016-17 eyewear proposals and her inspiring style and charismatic personality.
Shot in black & white by Karl Lagerfeld himself, whose creativity touches photography as well, Willow Smith is thus officially following in the footsteps of muses Lily-Rose Depp, Cara Delevingne and Kristen Stewart, who represent Chanel’s newest generation of brand ambassadors.
From her first ever ad campaign with Marc Jacobs to her debut at the Paris Fashion Week with Chanel’s fall 2016 runaway show, Willow is everywhere in the fashion industry nowadays and we can’t wait to see her in more Chanel ad campaigns in future. Her strong personality and willingness to always challenge herself can undeniably set a good example for many young teenage girls out there.
“Being a young African-American woman with dreads, it blows my mind that I’m a Chanel ambassador. I’m coming into a new part of my life that is completely unknown, and I’m jumping right in. All I can do from here is continue to shift paradigms and continue to push the envelope further and further,” she told Teen Vogue back in May. You go, girl!